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What are the key differences between business English writing, academic English writing, and daily English writing? What fundamental principles (e.g., clarity, conciseness, courtesy) should be followed in business English writing?
What are the key differences between business English writing, academic English writing, and daily English writing? What fundamental principles (e.g., clarity, conciseness, courtesy) should be followed in business English writing?
Business English writing is guided by the widely recognized 7Cs Principle, which ensures that the content is professional, efficient, and able to achieve the intended business objectives:
ClarityExpress ideas in a direct and unambiguous way to avoid misunderstandings. Avoid vague words (e.g., some, maybe, a lot of) and overly complex sentences.
Example: Replace "We will deal with this issue soon" with "We will finalize this issue by November 15."
ConcisenessConvey information in the shortest possible words without sacrificing completeness. Cut redundant expressions and wordiness.
Example: Replace "In view of the fact that the project deadline is approaching, we need to speed up the progress" with "As the project deadline approaches, we need to accelerate progress."
CourtesyMaintain a polite and respectful tone, even when making complaints or refusing requests. Use polite phrases to build positive business relationships.
Example: Replace "You didn’t submit the report on time" with "Could you please send the report to us at your earliest convenience? We appreciate your support."
CorrectnessEnsure accuracy in three aspects: language (grammar, spelling, punctuation), information (data, facts, names of people/companies), and format (compliance with business document standards). Errors may lead to business losses or damage to credibility.
ConcretenessUse specific facts, data, and details to support content instead of empty generalizations. Specific information is more convincing and actionable.
Example: Replace "Our product has a high market share" with "Our product holds a 30% market share in the domestic smartphone industry in 2025."
CompletenessInclude all necessary information required by the business purpose to avoid the recipient needing to follow up for more details. For example, a business inquiry email should specify product name, quantity, specifications, delivery time, and budget.
ConsiderationThink from the recipient’s perspective, understand their needs and concerns, and adjust the content and tone accordingly. Focus on how your message benefits the recipient rather than just stating your own demands.
Example: When writing to a client, emphasize "Our service can reduce your operational costs by 20%" instead of just listing service features.