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第6次开课

开始:2020-02-10

截止:2020-06-23

课程已进行至

20/20周

成绩预发布时间 2020-06-21

期末考试截止时间 2020-06-20 23:55

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北京外国语大学
副教授

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Agenda-setting

By Selene 2020-03-08 1616次浏览 课时7

Can agenda-setting still exist in the mass media including Wechat, Weibo and so on?

教师的答案

  • 翟峥 老师 2020-03-10

    Well, WeChat and Weibo are what we call "social media". It is not to be confused with the "mass media". (Please check the video lectures for its definition.) One big difference is that the social media literally have countless "sources" of information. That said, it is still possible to "set the agenda" on the social media as long as key opinion leaders decide to focus on certain issues. We may call it "大V带风向" in Chinese. 

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1 所有答案

  • 翟峥 老师 2020-03-10

    Well, WeChat and Weibo are what we call "social media". It is not to be confused with the "mass media". (Please check the video lectures for its definition.) One big difference is that the social media literally have countless "sources" of information. That said, it is still possible to "set the agenda" on the social media as long as key opinion leaders decide to focus on certain issues. We may call it "大V带风向" in Chinese. 

    回复

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