课程已结束,不允许加入和购买

第6次开课

开始:2024-02-24

截止:2024-06-30

课程已进行至

19/19周

成绩预发布时间 2024-06-29

期末考试截止时间 2024-06-24 00:00

教学团队

黑龙江大学
教授
黑龙江大学
副教授
黑龙江大学
讲师
黑龙江大学
讲师

课程特色

视频(40)
PPT(38)
讨论(29)
考试(11)
图文(1)

问 1. Understand the target culture: Thoroughly research the cultural characteristics, values, beliefs, and consumer behaviors of the target overseas market to ensure that the advertisement resonates with the local audience. 2. Localization: Adapt the adver

By 董思佳 • 2024-06-02 • 290次浏览 • 课时132

1. Understand the target culture: Thoroughly research the cultural characteristics, values, beliefs, and consumer behaviors of the target overseas market to ensure that the advertisement resonates with the local audience.

2. Localization: Adapt the advertisement content, language, images, and messaging to fit the local cultural context. Use local idioms, symbols, and colors that are familiar and appealing to the target market.

1 所有答案

添加答案