您将看到以杭州“六小龙”创新生态为代表的科创突破实践,了解京津冀、长三角、粤港澳大湾区三大经济区域协同共进的发展格局,感受浙江安吉余村践行绿色发展理念实现生态转型的蜕变,认识中国国际进口博览会搭建开放共赢平台的重要作用,以及“东数西算”工程在推动资源均衡配置、实现多方共赢方面的探索。这些实践生动展现了高质量发展的丰富内涵与实施路径,彰显了中国立足新发展阶段、全面贯彻新发展理念,以中国式现代化全面推进中华民族伟大复兴的宏伟目标。
【About This Course】
This course centers on the core meaning of high-quality development and offers an in-depth interpretation of the new development philosophy—featuring innovation, coordination, green development, openness, and shared benefits. You will explore breakthroughs in science and technology innovation, represented by the innovative ecosystem of Hangzhou’s “Six Little Dragons”; gain insight into the coordinated development pattern of China’s three major economic regions—the Beijing-Tianjin-Hebei region, the Yangtze River Delta, and the Guangdong-Hong Kong-Macao Greater Bay Area; witness the transformation of Yucun Village in Anji, Zhejiang, as it puts the concept of green development into practice and achieves an ecological transition; understand the important role of the China International Import Expo in building an open platform for mutual benefit; and examine the “East Data, West Computing” project and its efforts to promote balanced resource allocation and win-win outcomes.
Together, these practices vividly illustrate the rich connotations and pathways of high-quality development, highlighting China’s commitment to a new stage of development, fully implementing the new development philosophy, and advancing the great rejuvenation of the Chinese nation through Chinese modernization.
【课程特色】
1. 系统阐释中国式现代化,以叙事方式增强传播效能
2. 汇聚权威外语专家,构建高水平课程建设团队
3. 融入多元国际声音,增强课程亲和力与可信度
【Course Highlights】
1. Narrative-Driven Learning: Explains Chinese modernization systematically through engaging storytelling rather than dry theory.
2. Expert Team: Developed by a team of experienced language and culture experts.
3. Global Perspectives: Incorporates diverse international viewpoints to enhance relatability and credibility.
【主讲教师】
张洁 上海财经大学
【Instructor】
Zhang Jie, Shanghai University of Finance and Economics
(* 因教学需要,本课程视频中有部分资料直接引自互联网,在此对相关资料所有方表示真诚感谢!若资料涉及版权问题,还请联系课程团队予以妥善解决。)
授课教师
刘亮星,广东外语外贸大学英语专业副教授,硕士生导师。昆士兰大学商学院市场营销系访问学者。曾获BEC Higher A等证书,微课大赛冠军。刘老师讲授《市场营销英语》、《商务英语》等课程多年。科研方面,他主持广东省教改项目两项、在线课程一项;他还是广东省教学团队骨干成员。刘老师业余时间还开办了微信公众号“米糕商务英语充电站”。此外,刘老师还是两个孩子的父亲,他热爱家庭、热爱生活,也是一位马拉松爱好者。
邓谊,邓谊,广东外语外贸大学讲师,伦敦大学亚非学院硕士,香港理工大学博士。曾获英国9th DICOEN Early Career Award,湖南省教学竞赛三等奖,拥有BEC高级证书。邓老师的研究领域包括:多模态商务和机构话语研究、语用学和跨文化交际。她主讲工商管理、国际贸易以及商务英语等课程,教学经验丰富。
课程大纲
Chapter 1 Marketing Basics
Unit 1 What is Marketing and Marketing Process
Unit 2 Customer Needs
Unit 3 The Changing Marketing Landscape
Chapter 2 Company and Marketing Strategy
Unit 4 Marketing Mix
Unit 5 Marketing Strategy
Unit 6 Business Portfolio and BCG
Chapter 3 Analysing the Marketing Environment
Unit 7 SWOT Analysis
Unit 8 The Macroenvironment and Microenvironment
Chapter 4 Managing Marketing Information to Gain Customer Insights.
Unit 9 Marketing Research
Unit 10 Marketing Information and Customer Insights
Chapter 5 Understanding Customers and Buyer Behaviour
Unit 11 The Buyer Decision Process
Unit 12 Consumer Markets and Consumer Buyer Behaviour
Unit 13 Business Market and Business Buyer Behaviour
Chapter 6 Designing a Customer-Driven Marketing Strategy
Unit 14 Market Segmentation
Unit 15 Market Targeting
Unit 16 Customer Loyalty
Chapter 7 Products, Services & Brands
Unit 17 Product and Service Decisions
Unit 18 Product Mix and Product Line Decisions
Unit 19 Branding Strategy: Building Strong Brands
Chapter 8 New Product Development and Product Life-Cycle Strategies
Unit 20 New Product Development Process
Unit 21 Product Life-Cycle Strategies
Chapter 9 Pricing Issues
Unit 22 Definition of Price and Major Pricing Strategies
Unit 23 Other Considerations Affecting Price Decisions
Chapter 10 Marketing Channels: Delivering Customer Value
Unit 24 Supply Chains and Marketing Channels
Unit 25 Retailing and Wholesaling
Chapter 11 Engaging Customers
Unit 26 Media Strategy
Unit 27 Public Relations
Unit 28 Customer Relationship Management
Chapter 12 Personal Selling and Sales Promotion
Unit 29 Personal Selling and Managing the Sales force
Unit 30 Sales Promotion
Chapter 13 Direct, Online, Social Media & Mobile Marketing
Unit 31 Buzz Marketing
Unit 32 Digital and Social Media Marketing
Chapter 14 Marketing Budget and Legal Aspects
Unit 33 Marketing Budget
Unit 34 Legal Aspects of Marketing
Chapter 15 The Global Marketplace
Unit 35 Global Marketing and Its Environment
Unit 36 Decision on Global Marketing Issues
Chapter 16 Sustainable Marketing: Social Responsibility and Ethics
Unit 37 Market Ethics
Unit 38 Sustainable Marketing